Effective Performance Strategies ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you use our software, engage our consulting services, or interact with our website(s).  

1. Information We Collect

We may collect the following types of information:

• Information You Provide Directly: This includes information you provide when you:
• Register for an account or use our software.
• Request our consulting services.
• Contact us through our website, email, or phone.
• Subscribe to our newsletters or marketing communications.
• Respond to surveys or provide feedback.
• Fill out forms on our website. This information may include your name, email address, phone number, company name, job title, billing information, and any other information you choose to provide.
• Information Collected Automatically: When you use our software or website, we may automatically collect certain information, including:
• Usage Data: Information about how you use our software and website, such as the features you access, the pages you visit, the time and date of your access, and other usage statistics.
• Device Information: Information about your device, including your IP address, browser type, operating system, device identifiers, and mobile network information.  
• Cookies and Similar Technologies: We may use cookies, web beacons, and other tracking technologies to collect information about your browsing activities. You can manage your cookie preferences through your browser settings.  
• Information From Other Sources: We may receive information about you from other sources, such as third-party service providers, business partners, and publicly available sources.

2. How We Use Your Information

We may use your personal information for various purposes, including to:

• Provide and maintain our software and consulting services.
• Process your requests and respond to your inquiries.
• Personalize your experience and tailor our offerings to your needs.
• Communicate with you about updates, new features, and promotional materials (where permitted by law).
• Improve our software, services, and website.
• Monitor and analyze usage trends and patterns.
• Detect, prevent, and address technical issues, security incidents, and fraud.
• Comply with legal obligations.
• For other purposes with your consent.

3. How We Share Your Information

We may share your personal information with the following categories of recipients:

• Service Providers: We may share information with third-party service providers who assist us in providing our services, such as hosting providers, payment processors, analytics providers, and marketing platforms. These providers are contractually obligated to protect your information.  
• Business Partners: We may share information with business partners to offer joint products or services or for marketing purposes (where permitted by law).
• Affiliates: We may share information with our affiliated companies.
• Legal Authorities: We may disclose information to legal authorities if required by law or legal process, or if we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.  
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.  

4. Your Rights and Choices

You may have certain rights regarding your personal information, depending on your location and applicable laws. These rights may include:  

• Access: The right to request access to the personal information we hold about you.
• Correction: The right to request that we correct any inaccurate or incomplete personal information.  
• Deletion: The right to request the deletion of your personal information.  
• Objection: The right to object to the processing of your personal information for certain purposes, such as direct marketing.  
• Restriction: The right to request that we restrict the processing of your personal information.
• Data Portability: The right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
• Withdrawal of Consent: If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.  

To exercise these rights, please contact us using the contact information provided below. We may need to verify your identity before fulfilling your request.  

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include administrative, technical, and physical safeguards. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.  

6. Data Retention  

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.  

7. International Data Transfers

If you are located outside the United States, your personal information may be transferred to and processed in the United States or other countries that may have data protection laws different from those in your country. By using our software and services, you consent to such transfers.  

8. Children's Privacy

Our software and services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe that we have collected personal information from a child, please contact us immediately, and we will take steps to delete the information.  

9. Links to Other Websites

Our website may contain links to other websites that are not operated by us. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any website you visit.  

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our website and update the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our software, services, or website after the posting of changes constitutes your acceptance of the updated Privacy Policy.  

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:  

Effective Performance Strategies

38W656 Hopps Road

Elgin, IL 60124

Last Updated: 04/19/2025